Dan inhaled deeply on his High Point. Tastes sweet, like a cigarette treat! Not the most grammatical sentence in the world, but the slogan was good enough to keep the brand from collapse just after its launch in 1954, when those limey scientists told the world that smoking—a popular and perfectly legal act linked to good digestion and happy families back to the goddamn redskins—caused cancer and other fatal diseases. Fine, no more health claims, but it was undeniably a sweet-tasting smoke and who didn’t like a treat? People appreciated that, and what’s more, people liked to hear it from Bob Hope and Jackie Gleason on their Philco radios and Predicta television sets.
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